American Customer Satisfaction Index automobile brand rankings
According to the American Customer Satisfaction Index, the average customer satisfaction for all new car brands improved by a significant 3.8 percent to 82 on a 100-point scale when compared to 2015. This ends a three-year decline in customer satisfaction and puts the automobile category at the top of ACSI’s customer satisfaction rankings, ahead of TV and video players and credit unions.
Even better, the improvements are widespread. Out of 24 companies the ACSI tracked this year, 16 improved in customer satisfaction, and only 5 declined. Additionally, American, Asian and European cars are all nearly equal in satisfaction.
Of course, there is always room for improvement. Although customers seemed to be particularly pleased with performance, dependability and exterior styling, they were least satisfied with gas mileage and warranties.
Take a look through our slideshow to see where all 24 automobile brands represented in the ACSI’s 2016 Automobiles Report fell in customer satisfaction.
Number 7: Lexus
For the third year in a row, Lexus has maintained it’s customer satisfaction. Since 2014 Lexus has always scored an 84 in the American Customer Satisfaction Index. Unfortunately for Lexus, many other companies made major improvements in satisfaction, leading Lexus to drop to the number seven slot.
Number 8: Subaru
Subaru recovered from its dip in satisfaction last year. The all-wheel-drive-centric brand scored 84 in the 2016 American Customer Satisfaction Index. However, the gains weren’t enough for Subaru to stay in the top five, this year dropping back to eighth. But an 84 is still a strong score.
Number 19: Chrysler
Chrysler made a significant improvement in satisfaction, going from 74 to 79 on the American Customer Satisfaction Index for 2016. This may still leave the company with a below average score, but it’s a much better place to be than second to last, as it was last year.
Number 25: Acura
From second place last year, to dead last this year, Acura had a serious stumble. The company is now the lowest-ranked Japanese brand with a score of 76 in the American Customer Satisfaction Index for 2016. The company saw an 8-percent drop from its previous score of 83.
Acura has already suffered from a bit of an identity crisis, and a drop in satisfaction doesn’t help the company. However, considering the gains corporate parent Honda made, it shouldn’t be too hard for the company to turn things around.