Where he has failed to find support is from corporate America.
Wallace is the only black full-time driver at NASCAR’s top level and has had to scrap for sponsorship money his entire career. Since he has taken a prominent role as an activist — successfully calling on NASCAR to ban Confederate flags at its events and leading the conversation among his peers about racial equality — the only new friends Wallace has are celebrities and fans.
Richard Petty Motorsports has not heard from a single potential sponsor looking to back Wallace on the track.
“Nope. Nothing,” Wallace said Friday in an interview with The Associated Press. “There’s a lot going on and part of