Last September, Hyundai snagged 30-year NASA veteran Dr. Jaiwon Shin to take an EVP role in charge of the automaker’s new Urban Air Mobility (UAM) division. Shin, who had run NASA’s Aeronautics Mission Research directorate, would help Hyundai secure a leading position in the highly anticipated world of flying cars by developing core products and technologies. In December, Hyundai announced a $52 billion investment in Strategy 2025, part of which would focus on smart mobility devices and services. At CES today, Hyundai’s brought a glimpse of its vision for smart mobility working together in a smart city, with the S-A1 personal air vehicle, S-Link purpose-built vehicle, and S-Hub landing and docking space where the two come together.
Collectively called the UAM-PBV-Hub, the goal for the mobility system is “to free future cities and people from constraints of time and space