If Genesis had it to do over again, it’s safe to say that its first three models would not have been a trio of sedans. The Genesis G80, G90, and G70 certainly have their merits, but when so many luxury-car intenders are shopping SUVs exclusively, the complete absence of such a vehicle in the lineup has prevented the brand from even getting consideration from a huge swath of the marketplace. Now, at last, comes salvation in the form of the GV80, the brand’s first SUV.
The arrival of the 2021 Genesis GV80 is such a momentous event that everything leading up to it feels like a preamble. This is the vehicle that will redefine Genesis, and that starts with its look. One upside of the GV80’s late arrival is that it skipped the milquetoast styling phase